How QuckBooks captured the accounting software market by beating Microsoft?

If you are an accounting software developer and want to know how QuickBooks captured the accounting software market by competing with Microsoft, here an interesting book on it. I think every developer should read it:

Microsoft created many products like Microsoft Money, Office Accounting and many others to capture some share of the small to medium market of accounting software but failed. The book is a story of marketing strategies and software design to beat the world. Developers, if QuickBooks can beat the Microsoft, you also can!

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